Facebook is getting rid of the broadcast API?

I have read a lot of misunderstandings comments however in my opinion, it’s not a big deal and it is easier than many may tell 😜

Nothing really new…
August 15, 2018, was updated the Messenger Platform Policies. At the time they have already removed the possibility for an application to submit for “pages_messaging_subscriptions” (the permission to send non-promotional content within broadcast).

In the developer dashboard, they noticed us with the following message: “Looking for pages_messaging_subscriptions? It’s moved to page settings.”

What is the difference? 
The difference is simple: “To send subscription messages, the page administrator must submit his bot for review in the page settings. Once a page is approved, any application subscribing to the page can send subscription messages on behalf of the page using the “Send API”.

Today Facebook made a real difference between “non-promotional” and “promotional ” broadcast.

The previous 2 years the line was not well defined for most chatbot builders, here is a quick guide to learn what is eligible:

  • Non-promotional broadcast

Can be sent at any time (also outside the 24-hour window) but must fall and stick into one of the following categories:

1. News: Integrations whose primary purpose is to inform people about recent or important events, or to provide information in categories such as sports, finance, business, real estate, weather, traffic, politics, government, non-profit organizations, religion, celebrities and entertainment.

2. Productivity: Integrations whose primary purpose is to allow people to manage their personal productivity with tasks such as managing calendar events, receiving reminders and paying invoices.

3. Personal trackers: Integrations that allow people to receive and monitor information about themselves in categories such as fitness, health, wellness and finance.

  • Promotional broadcasting:

This type of broadcast follows the 24h + 1 rules, you can send them within the window for free (+1 outside), Afterward you will pay like any others “ads”.

“Sponsored messaging is a form of paid advertising sent through the Facebook Marketing API, which allows you to re-engage people who have already started conversations with you in Messenger and who have not blocked your bot. Sponsored messaging is specifically intended for sending paid messages outside the standard 24 hours messaging window, and/or not allowed as part of a subscription due to promotional content.”

Bottom line

1. You can still use the broadcast feature.

2. Once reviewed by Facebook, you can send non-promotional content at any time.

3. If you want to send promotional content, you can send them for free within the 24-hours window (+ 1 outside). If you want to send more outside the window, use the new sponsored tag and pay for each promotional broadcast sent.

👉 Join the Facebook group for bot builders

👉 Send broadcast for free with chatbot Plus


For more information, see the Facebook documentation:

https://developers.facebook.com/docs/messenger-platform/policy/policy-overview/#subscription_messaging

https://developers.facebook.com/docs/marketing-api/guides/messenger-sponsored/v2.8#sponsored

https://developers.facebook.com/docs/messenger-platform/policy/policy-overview#24hours_window